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What We’ll Evaluate

  1. Brand Consistency & Visual Identity
    • Logo usage, color palette accuracy, and typography across all platforms (website, social media, print).
    • Adherence to existing brand guidelines (or recommendations for creating them).
    • Visual storytelling effectiveness in marketing collateral (brochures, ads, email campaigns).
  2. User Experience (UX) & Digital Design
    • Website/app layout clarity, navigation, and mobile responsiveness.
    • Call-to-action (CTA) visibility and conversion funnel optimization.
    • Accessibility compliance (contrast ratios, alt text, readability for WCAG 2.1 standards).
  3. Competitive Edge & Differentiation
    • Comparison with industry competitors’ visual strategies.
    • Identification of design gaps or missed opportunities to stand out.
  4. Technical & Creative Performance
    • Image/video optimization for load speed and SEO.
    • Consistency in social media graphics (templates, sizing, branding).
    • Print material quality (bleed lines, resolution, typography legibility).

Audit Process

  1. Discovery Phase
    • Review AntiAcme’s brand values, target audience, and business objectives.
    • Audit existing assets (website, social media, packaging, ads).
  2. In-Depth Analysis
    • Heuristic evaluation of design principles (balance, hierarchy, alignment).
    • Stakeholder interviews (optional) to align internal and external perceptions.
  3. Actionable Reporting
    • Deliver a prioritized list of improvements, from quick fixes (e.g., font mismatches) to long-term strategies (e.g., rebranding).
    • Visual mockups/examples to illustrate recommendations.

Deliverables

  • Comprehensive Audit Report:
    • SWOT analysis (strengths, weaknesses, opportunities, threats).
    • Competitor design benchmarks.
    • Step-by-step roadmap for implementation.
  • Revised Style Guide (optional): Updated color codes, font pairings, and logo usage rules.
  • Quick-Win Checklist: Immediate fixes to enhance professionalism and user trust.

Why AntiAcme Needs This Audit

  • Fix Inconsistencies: Eliminate mixed messaging from conflicting visuals.
  • Boost Engagement: Optimize CTAs and layouts to convert visitors into customers.
  • Future-Proof Your Brand: Align design with scalability (e.g., new product launches).
  • Stand Out: Leverage bold, memorable visuals that reflect AntiAcme’s innovative spirit.

Pricing: Custom packages based on scope (e.g., website-only audit vs. full brand ecosystem review).
Timeline: 7–14 days, depending on asset volume.

Let’s Elevate Your Visual Impact
[Contact Us] to schedule your audit and turn design weaknesses into competitive strengths.


Design isn’t just aesthetics—it’s your silent salesperson. Make sure it’s saying the right things.